RESUMEHELP.COM
Resumehelp.com offers jobseekers a way to create an effective, job-winning resume.
CHALLENGE​
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Assist users through creating a resume with ease.
SOLUTION​
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Create an intuitive flow. Engage and establish a supportive experience.
CONTRIBUTIONS​
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Eliminate friction within the UI flow, propel users throughout the app with ease. Remain consistent with Handshake's established persona though voice and tone. Establish security and project friendliness.
Before
After
I expanded the text to encompass the friendliness of the brand and added benefit text.
Before
After
Signing up needs to be one of the easiest screens in an app. To accomplish this, I separated the "Sign in" and "Sign up" screens, simplifying the user journey.
The "Sign up" screened required guidance to define the password parameters. The designers desired a tooltip while I suggested it be inserted as microcopy directly on the screen. We moved forward with a tooltip with the agreement further A/B testing would be executed in 90 days.
Before
After
A "success" screen was added reiterating Handshake's simplicity with a CTA alerting the user what would happen next.
Peripheral Vision
I saw an opportunity and approached the designer with a suggestion. We could create a screen for returning users. Upon sign in, in lieu of going directly to the dashboard, a personalized "Welcome back" screen would reiterate Handshake's friendly voice.
User testing was conducted to evaluate how this screen was received. While most users saw this screen as non-essential, users liked the friendly way Handshake welcomed them back.
Interested in what I can do with Microcopy? Check it out